The exclusivity effect

How the rise of special editions and bonus material have reshaped the book world

Before I dig in, I wanted to say a quick hello and thank you to all the new subscribers who signed up recently. My dear friend Susan Dennard linked to my newsletter last week, and I think many of you have come over from her Substack to give me a follow. So thank you, Sooz. And hello and thank you, new subscribers!

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Two weeks ago, I reflected on a decade as a published author. One of the things that I touched on was how different traditional publishing is today compared to the industry it was when I debuted. I also spoke about how no one seems to know what “works” anymore when it comes to promo/marketing efforts—not publishers or authors.

I visited Sooz last week—first time in person in over SIX years, gah, so overdue!—and we discussed…